LaRis Ideas

Marisa Horn is the Founder and CEO of CliqFit, a fitness technology platform built to make staying active more engaging, competitive, and social. As the creator of the app, Marisa developed the concept of transforming everyday movement into interactive experiences that motivate people to stay consistent with their health and fitness goals.

At the core of CliqFit are fitness tournaments, where users compete through activity, steps, and challenges in structured competitions designed to keep participants motivated and accountable. These tournaments bring a new level of excitement to fitness by combining friendly competition with real progress, encouraging users to push themselves while connecting with others in the community.

In addition to tournaments, CliqFit offers interactive gameplay formats such as SixFit and fitness bingo, which provide fun and creative ways for users to stay active. These features challenge participants to complete different fitness activities and milestones, helping them build well-rounded routines while keeping workouts fresh and engaging.

Through CliqFit, Marisa’s mission is to redefine how people approach fitness—turning movement into a shared, motivating, and competitive experience that makes healthy habits easier to maintain.

Larry Horn is the Senior Partner of Apple Core Holdings and a passionate supporter of the vision behind CliqFit. As a business leader and entrepreneur, Larry has built a career around developing and growing innovative companies, with a focus on long-term growth and forward-thinking ideas.

With a true love for the CliqFit platform, Larry recognized early on the potential of combining technology, fitness, and friendly competition to motivate people to stay active. His enthusiasm for the app and belief in its mission have helped support its growth and development as it continues to expand its community of users.

Larry’s leadership and experience in building successful businesses bring valuable insight and strategic guidance to the CliqFit vision. His commitment to innovation, combined with a genuine excitement for the platform, reflects his belief that fitness should be engaging, social, and accessible to everyone.